How to Do keyword Research for SEO - Detailed Guide for Beginners

Usama July 19, 2021
When you make a search on search engines like Google , Yahoo , then the words you type are called keywords. 
Keyword is most important term in this digital era for digital marketing or SEO . Its a key for good and effective SEO. 
Lets dive into it .

What is Keyword Research

As keyword is word simply written by user to find their targeted result. So as a SEO expert or website owner, you have to optimize your site according to these keywords , so that your site may show on first page for search results of users.
So to do so, we have to do a quality in-depth keyword research. There are many tools for keyword research on internet. A few are paid and some are free .

showing Keyword research in symbols


Types of Keyword

Keywords are of different types. 

  • Short Tail Keywords
  • Long Tail Keywords
  • LSI keywords

Short Tail Keywords

Short tail keywords ,as clear from its name , are short in length. It include 1 ,2 or 3 words These words are not easy to rank as these keywords doesn't clear the intent of user.
Lets clarify it from an example.

If someone search for "Mobile Phones" . Then user's intent is not clear to search engines that rather user want to see new mobile phones and their specs or he wants to buy a mobile phone. So its difficult for search engine to decide which website should rank on such keyword. Means there is tough competition for short-tail keywords.

Keyword Research for Mobile phones

As in this picture, google couldn't understand the intent of user rather he is trying to see shops near me or want to know specs of mobile phones, so google rankling will not be as you want it to be.

Long Tail Keywords

As is shown from the name that, it is larger in length. It may include 5 or more words. Long-tail keywords are easy to rank, so we should focus on long tail keyword in keyword research.
Lets take an example.

It a user type "buy mobile phone in pakistan" then user's intent is clear to search engines, as user used long tail keyword, which shows intent that user wants to buy mobile phone and even specified the area "in pakistan". So search engines will rank website , which are optimized for these long tail keywords. 

keyword research for buy mobile phones in pakistan


As in the image, it is clear that user wants top buy mobile phone in pakistan, so it is showing results of websites which are selling mobile phones in pakistan.
It clear that long tail keywords are easy to rank.

LSI keywords

LSI are keywords , which are synonyms to main keyword. These keywords research is also important as it clarify search engines about the main topic. 
There are many tools for researching LSI keywords. one is
  • LSI Graph

Where to optimize Keywords in Website

  • Keywords researched are used in meta title and description. 
  • Keywords are placed in content with percentage of 2-3. 
  • Content is optimized using each keyword researched.
  • Do keyword research for each page and post seperately.

Tools for Keyword Research

As i already mentioned that there are many free and paid tools for keyword research. I'll mention few f them.

Free Keyword Research tools

  • Ubersuggest
  • Google Keyword planner
  • Google Trends
  • Bulk Keyword Generator

Paid Keyword Rsearch Tools

  • Moz 
  • SEMrush
  • Ahref
You can go through each tool yourself. They are very to use. 

These are just basics about keyword research. We will discuss in depth deatil in next articles.
Stay connected.

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